Brand Hong Kong

http://www.brandhk.gov.hk/

個設計真係麻麻地。

Website

個idea明顯來自uniqlo calendar,left-align huge tilt-shift time-lapse。
brandhk

brandhk

不過uniqlo calendar係vdieo。Brand HK係改圖扮video,改得幾馬虎,可以見到模糊背景上有清晰的人仔。係uniqlo calendar會見到D人仔行黎行去,係Brand HK會見到D人仔係度瞬間轉移。
brandhk

brandhk

Logo

隻龍傻左…但係冇Q左..
dragon

之前個舊LOGO有「香港」同埋「HK」係裡面,新既拎走左「香港」。

條龍太細,成個LOGO睇只會見到一粒豆豉,所以我覺得個logo作為一個logo唔合格。(謎之聲︰宣傳係唔需要靚既…)
logo

係Brand New搵到幾個地方既logo redesign。個人最鐘意brisbane果個,又清晰又靚,仲適合任何背景。
Egypt
France
Brisbane

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